Suchergebnis

• Bayesian statistics and marketing Rossi, Peter E. ; Allenby, Greg M. ; Macculloch, Robert E. Reprint. with corr., Chichester : Wiley, 2006

• Essentials of marketing research Kumar, Vijay ; Aaker, David A. ; Day, George S. 2. ed., New York, N.Y. [u.a.] : Wiley, c2002

• Multi-item measures for consumer insight research 2019